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Quelle: Anyaberkut -AdobeStock
Marktbeobachtung Digitales
Das Team Marktbeobachtung Digitales
Online-Einkäufe, Smartphone-Apps, Preisvergleichsportale – ein Großteil des Verbraucheralltags spielt sich längst digital ab. Mitunter kommt es dabei zu Problemen, etwa beim Widerruf von Online-Bestellungen. Die hohe Dynamik im digitalen Markt, intransparente Datenverarbeitung oder die manipulative Gestaltung von Benutzeroberflächen durch Dark Patterns machen den Markt undurchsichtiger und erschweren den Verbraucherschutz. Das Team Marktbeobachtung Digitales beobachtet und analysiert im vzbv den Digitalmarkt aus Sicht der Verbraucher.
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Alles zum Thema: Marktbeobachtung Digitales
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Videos & Grafiken (3)
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Termine (4)
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